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IATH - International Academy of Tourism and Hospitality

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Professional Profiles

The higher level technician for the management of tourist facilities ensures a proper management of the tourist accommodation, coordinating the various corporate functions, overseeing the correct implementation of business policies defined by the property; analyzing and interpreting the market, the competition and the demand for tourism; defining and implementing them with the public and private actors of the territory, with marketing and promotion, defining and overseeing corporate budgets, managing staff as determined by the Negotiable reference, defining the organizational structure of the company, defining and coordinating in terms of quality of services offered.

THANKS TO THE EXPERIENCE IN THE FIELD THROUGH THE CURRICULAR INTERNSHIP, ONCE COMPLETED THE COURSE OF STUDY, THE STUDENT HAS THE OPPORTUNITY TO EVALUATE DIFFERENT POSSIBILITIES FOR EMPLOYMENT DEVELOPMENT INCLUDING:

ASSISTANT MANAGER OF HOTELS

The figure has the coordination of business functions in small structures, overseeing major operations: customer service (reception, stay, catering), sales & marketing (through internal function and the use of specialized intermediation), supply chain.

IN CONTRAST WITHIN BIGGER BUSINESS CONTEXTS, (ACCOMODATIONS AFFILIATED WITH INTERNATIONAL HOTEL CHAINS OR FREE-STANDING LARGE HOTELS), IT IS POSSIBLE, FOLLOWING A PERIOD OF FIELD EXPERIENCE, PROFESSIONAL GROWTH FOCUSED ON SPECIFIC FUNCTIONS, INCLUDING:

ASSISTANT FRONT OFFICE MANAGER / GUEST SERVICES MANAGER

The figure that works with those responsibile for the activities of the Front Office and Front of the hotel. This figure is responsible for coordinating the staff and reception hall, and is in contact with the customer to whom they must provide satisfaction, contributing to retention, and acting as a problem solver during critical situations. The area of ??the Front Office, representing the communication center to the customer in the hotel during the stay in the facility, is a key area for professional growth within the hotel.

ASSISTANT FOOD & BEVERAGE MANAGER

The figure that works with the manager of the hotel's food & beverage. This figure deals with the planning of the supply system and the experience of consumption, with reference to the structure of demand, and acting closely with the General Manager. A crucial aspect of the profession is the ability to innovate in the service function of the F & B, in terms of concept and development of new opportunities, together with the ability to achieve earnings targets.

RESTAURANT SUPERVISOR ASSISTANT

Inside the hotels of larger size, this is the figure who collaborates with the person responsible for the oversight of the operations of the restaurant. They ensure compliance with the quality standards of service and act as a gatekeeper of information to end-customers. They can also monitor the staff and provide reports to the Food & Beverage Manager and General Manager.

ASSISTANT CONGRESS & EVENT MANAGER / MICE ASSISTANT MANAGER

The professional in charge of the support of the head of the events within the hotel and the development of opportunities within the MICE market (Meetings, Incentives, Congresses & Events), from the sale of spaces, contractual agreements, experience planning, executing event-oriented to customer satisfaction at the forefront and interacts with customers (companies, institutions, etc) in order to promote the hotel, jointly plan events, and maintain lasting relationships.

ASSISTANT MARKETING & COMMUNICATION MANAGER

The professional who works to promote the hotel. This is the person responsible for coordinating operations and support the formulation of strategies and marketing initiatives of both the hotel as a whole and of specific departments (SPA, Food & Beverage), as well as communications and public relations with the media, the main external partners and the local community, in order to optimize business performance and ensure the correct perception of the positioning of the hotel.

They can also represent the accommodation at industry events (fairs and international events), promoting the hotel through constant contact with the market and the final consumer; also holds the responsibility of the customer relationship management of the facility.

ASSISTANT SALES MANAGER

The figure who works for the coordination and management of the sales of the hotel structure in the different channels. This figure is in contact with tour operators, travel agents and end-customers, managing bookings and demands, as well as reservations, with the goal of maximizing the occupancy of the accommodation. It also contributes to the formulation of pricing policies and supply in order to ensure the profitability of the structure and is responsible for the sales relationship with end customers and tour operators, as well as the implementation of directives by the general management.

ASSISTANT SUPPLY CHAIN & PROCUREMENT MANAGER

The figure inside the hotel that supports the management of the supply of products and services of the hotel, coordinating purchases and ensuring quality standards in line with the positioning of the structure. They work closely with the various departments of the hotel (catering, guest services, hospitality) and are the interface with the operators of the supply chain.

ASSISTANT QUALITY MANAGER

This figure supports the process of monitoring the quality of services offered to customers, for which they contribute to the definition of standards, in reference to the different departments of the hotel (room, food & beverage, MICE, etc), with particular emphasis on 'analysis of service provision and consumption behavior of the customer.

ASSISTANT YIELD MANAGER

The figure that works to maximize the company's revenue by making appropriate use of the tools of pricing for the services offered. It is based on the study of the characteristics of the application and of the competitive scenario, with particular emphasis on the management of rapid economic change.

IN THE LONG RUN, IN ADDICTION TO ADVANCES IN INDIVIDUAL AREAS, THERE ARE ADDITIONAL OPPORTUNITIES THAT REQUIRE PROFESSIONAL EXPERIENCE IN THE FIELD RANGING FROM 10 TO 15 YEARS DEPENDING ON THE FRAME OF REFERENCES:

OPERATIONS DIRECTOR

It is the figure responsible for coordinating operations of the hotel. She/he coordinates the team responsible for the various functions, and works closely with the General Manager and the properties of the structure. They are in charge of the services provided to the customer and the access to the standards of the brand, ensuring the achievement of performance targets set.

GENERAL MANAGER

It is the figure responsible for all operations of the hotel, including customer services, the financial standing performance, sales & marketing functions. They can ensure the profitability of the hotel, ensuring a positive experience for guests thanks to the maintenance of quality standards and compliance with budget targets, in constant contact with the property. The General Manager is also able to define the strategic direction of development of the various departments of the hotel,

IN ADDITION TO THE PROFESSIONALS INSIDE THE HOTEL, THERE ARE FIGURES THAT OPERATE WITHIN THE HEADQUARTERS OF NATIONAL AND INTERNATIONAL HOTEL CHAINS, AMONG WHICH THE MAIN ONES ARE: 

ASSISTANT COMMUNICATION & MARKETING MANAGER

Inside the hotel chains, it is the figure who collaborates with the coordination of communication and marketing actions between headquarters and subsidiaries accommodation, interfacing with various departments in order to support the definition integrated and coordinated for the efforts of the brand . He also collaborates in the management of the main channels of distribution, brand loyalty programs and global partnerships.

FIELD MARKETING ASSISTANT

The figure in charge of the support of marketing initiatives designed for a specific hotel brand within a certain region. Involved in the development and execution of marketing plans, consistent with the strategies outlined for the brand and global marketing programs. Its objective is the implementation of programs consistent with the brand's philosophy and adapted to the needs and specificities of the market in a given geographical area, providing the necessary support for accommodations affiliates on different channels of communication.

ASSISTANT CRM MANAGER

It is the figure in charge of the support and coordination of the development of Customer Relationship Management programs in the chain, ensuring their correct implementation and use of the structures affiliated closely with the divisional team, in order to optimize the sell-out structures affiliates. It  is also responsible for the monitoring of the factors that characterize the demands and competitive position compared to its main competitors.

SOCIAL MEDIA COORDINATOR

The figure responsible for the management of social media campaigns of the brand, in close contact with the Communication & Marketing Manager. They are responsible for the design and implementation of social media strategies, ensuring the community listenting, ensuring the relevance of content within the different social media platforms and an appropriate management of user-generated contents.

ASSISTANT PARTNERSHIP MANAGER

The professional who works in the processes of planning and coordination of partnership strategies and marketing initiatives dedicated to B2B partners. He is responsible for the operational coordination of strategic partnerships, within a given geographical area, in order to maximize synergies with, and to identify new relevant stakeholders, in line with the positioning of the brand.

MORE RECENTLY THE EVOLUTION OF THE INDUSTRY HAS ALSO ALLOWED THE CLAIM OF INNOVATIVE PROFESSIONALS, WHO WORK WITHIN CONTEXTS OVER BUSINESS (CONSORTIA OF HOTELS, TRAVEL AGENCIES, DEVELOPMENT CENTERS, CULTURAL INSTITUTIONS, PUBLIC AND PRIVATE) INCLUDING:

OPERATOR OF FOOD AND WINE TOURISM

The professional responsible for the enhancement of contexts, wine and the promotion of the territory, through the planning and delivery of services visit (tourist paths and circuits), with particular emphasis on construction techniques of the itineraries.   

OPERATOR OF CULTURAL TOURISM

The professional figure in the promotion and marketing of the various modes of use of cultural heritage, as well as artistic, this museum is within a given territory. It is a key figure within the industry, and the interface between public institutions, local authorities, industry, and the end client.